Andy Homewood (principal) is an entrepreneurial and innovative marketer with more than 10 years experience in pursuing successful new business development opportunities.

Starting his professional career as a Lyons Tetley graduate trainee, Andy has a classical fmcg brand marketing pedigree in new product development and brand management - including major brands such as Ready Brek and Toblerone.   

Andy is a Graduate and Member of the Chartered Institute of Marketing, an accredited adviser for the Initiatives in Business Development Group - see ibd network and a member of herts-synergy business networking group.

Since 1995 he has held Board Director level positions and before forming 4wood consulting was the founder of a design consultancy providing brochures, corporate identities, web sites, intranets, promotional animations and CD-ROM’s. Prior to this he was Sales & Marketing Director for synchro new media – a developer of web based solutions.

Andy has serviced the following sectors and clients:

• Aerospace:   Irvin-GQ, Renishaw, Smiths Industries 
• Commercial: BP, Channel4, ESRI, National Power
• Consumer:  Lever Brothers, National Trust, Philips, Unigate,
• Financial: M&G, PwC
• Professional Services:  Brachers, Gouldens Day Jones, Linklaters, Pictons, Watson Farley & Williams
• Property:  Drivers Jonas, Knight Frank, Strutt & Parker
• Software & Telco: BlackBerry, BT, Nortel